Barbara's IP News and Other Musings

Barbara's IP News and Other Musings

The Power Of Logos and Color

In a recent blog, Larry Bodine, a web and marketing guru, offers great advice to business owners when choosing the “look” of their logo/trademark. He provides information as to how some large companies came to adopt their famous marks, their investment...

The IP Issues Faced by Fonts/Typefaces

Source: The IP Issues Faced by Fonts/Typefaces This is a most informative article about a subject that few focus on, yet has big ramifications.  Who really does think about the font style that they use on their website and other media?  Well as Evan...

What It Takes To Protect A Certification Mark? (Part 2)

This blog follows on my earlier examination of why a certification mark could improve the bottom line for both for-profit and not-for-profit organizations. If you think that setting up a certification program is in your future, or you already have one in place, here...

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